Wednesday, June 19, 2013

Business Philosophy


Each of us, whether we articulate it or not, has a philosophy.  This determines how we act in any given situation.  For me, philosophy is even bigger than morality.  Philosophy is who we are even when it doesn’t matter.  It’s the pathway that guides us along in life.
Businesses have a philosophy, too.  It shows in everything they do.  Call and hear how they answer the phone, for example.  Do they rush through the greeting trying to slam you to the next person?  Is there any warmth?  Do they seem to care that you’ve called?  Are you able to get your questions resolved?  Do they transfer any time pressure onto you so that you feel rushed as you speak?  Most major corporations, even those that are in the communications industry, require you to wade through ridiculous telephone trees and deal with employees who have almost zero accountability and have even less knowledge.  It’s amazing to me, a relative old timer, that this low level of service is what we have become accustomed to.  What I find really amazing is that after one of these types of calls, they want me to waste even more of my time doing a survey of the outcome of the call.  
Business philosophies have changed markedly in this last two decades.  It’s all about the bottom line and absolutely nothing else.  With small businesses, every single customer is very important.  There’s lots of competition so when we offer the same prices, we have to offer better service.  This is why I love and support small businesses as often as I can.  Utilizing local small businesses is definitely a part of my personal philosophy.  They are the haven you can still go to and get knowledgeable, caring service.  You matter with a small business.  Of course, it has to be the right small business, so there is some due diligence required.  It’s easy to check reviews on line, of course, the more the better.  I suggest you keep your business local with the experts who care about you and greatly value you as a customer.
Dyer’s Garage Doors serving you with honesty and integrity since 1969.  Call us today at 661-263-7462 and visit us online at www.dyersgaragedoors.com.

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