Cover

Business News

Accountants Are Fun…Really!

Accountants Are Fun…Really!

Did you know how many funny, famous, and entertaining people got their start as accountants?
• Comedian Bob Newhart, famed for the dry, deadpan delivery you might expect from an accountant, started his career with US Gypsum.  He claimed that his motto, “That’s close enough,” showed he didn’t have the temperament to be an accountant.  He also joked that he once worked for the unemployment office making $55 a week - but quit when he learned that unemployment benefits were $45 a week and he “only had to come into the office one day a week to collect it.”

Finding Hope When You File Bankruptcy

Finding Hope When You File Bankruptcy

A lot of people end up filing bankruptcy when they get to the point of feeling hopeless about their financial problems.  Despite what others may think, there is no shame in needing a second chance to secure your financial future.  Bad things can happen to good people as the saying goes.  Sometimes, people simply make poor financial decisions, and the result is that they find themselves stuck in a financial morass.

SCV Community Expo Showcases Local Businesses

SCV Community Expo Showcases Local Businesses

If you’re a business looking to attract local customers, whether business-to-business or business-to-consumer, this year’s SCV Community Expo is your opportunity to meet face-to-face with Santa Clarita Valley business owners and residents.  Just imagine, thousands of potential customers crossing your threshold over the course of one weekend.
Experts agree that marketing is more important than ever in recessionary times.  It’s a unique opportunity to differentiate your business while others are cutting back.  It’s also been shown that companies that continue to market have a head start when the economy trends toward recovery.

A Simple Guide On What to Do and Not to Do After an Accident.

A Simple Guide On What to Do and Not to Do After an Accident.

Getting into a car accident is not your everyday event.  No one likes or expects it.  Do you know what to do if you were involved in an accident?  Here is a simple guideline.
1. Stay calm and keep your cool.  Be civil and do not get into an argument with the other driver.  Do not talk about the cause of the accident or fault.

Top Public Information Officials Award Bestowed to Gail Ortiz

Top Public Information Officials Award Bestowed to Gail Ortiz

Communications professional Gail Ortiz received the prestigious Paul B. Clark award from the California Association of Public Information Officials (CAPIO) at its recent annual conference in Sacramento.  Ortiz was honored with this top award for her outstanding service to the public, her profession and the CAPIO organization.

Growing Companies In America

Growing Companies In America

(NAPS)—If you work for a small business—or would like to start one of your own—you may be glad to learn there’s a government agency that can help you make the most of your company.
The Small Business Administration (SBA) provides loans and business management advice to help Americans start, run and expand businesses, apply for government contracts, recover from disaster and have their voice heard in the federal government.

Whose House Is It Anyway? Part Two

Whose House Is It Anyway? Part Two

Last month, I discussed the difficulty some lenders are facing in showing that they are the current owners of a given home loan.  Not surprisingly, borrowers have been mounting court challenges to foreclosures, based on this difficulty.  They have been arguing that the foreclosing entity has not really ponied up the proper documents to show that it, or the lender for whom it purports to be acting, is the current owner of the note.

How to Kick Your Career into Gear!

How to Kick Your Career into Gear!

Economic news releases have held an ever so slight hint of positive employment news!  Almost a quarter million jobs have been added to the economy, apparently prevalently in the private sector.  Dare we think that happier employment days are around the corner?  Some people who had given up on their job searches altogether have dusted off their resumes and fired up their search engines!  But many of you have never stopped searching, right?

International Diversification Still a Viable Strategy?

International Diversification Still a Viable Strategy?

Despite the developing global economy, some investors still believe that owning U.S. securities is sufficient — that international securities would just duplicate their efforts.  But a closer look at economic and market trends reveals numerous reasons for continuing to diversify with investments from around the world.
Unique economic environments — There are still significant differences between countries’ markets and economic sectors.

City Recognized by Leading Economic Development Association

City Recognized by Leading Economic Development Association

The City of Santa Clarita took home two “Award of Excellence” honors this week at the annual California Association for Local Economic Development (CALED) conference held in Sacramento.  CALED is the premier statewide professional economic development organization in California.  
The City of Santa Clarita won the second place “Award of Excellence” for the 21-Point Business Plan for Progress in the category of economic development program and also received an “Award of Excellence” in the category of economic development promotions for the Think Santa Clarita marketing campaign. 

Why Divorces Get Ugly and How to Prevent It

Why Divorces Get Ugly and How to Prevent It

Fifty percent of first marriages, 67 percent of second marriages and 73 percent of third marriages end in divorce.
Painfully sad, but statistically true.  Most divorces turn ugly, which is how lawyers stay in business.
I have heard spouses complain about what their mate did to them five to 10 years earlier as if it happened yesterday.
I have heard spouses complain about a certain trait in their mate, and the entire time I would be thinking, “I would not want to be with you either if you are like this most of the time.”

The 40 Under 40 Nominations Open June 1!

The 40 Under 40 Nominations Open June 1!

Is there a business or non-profit professional, educator, military member, community volunteer or church leader in your life that you would like to nominate for the 2011 40 Under 40 Awards?  Now is the time to think of an incredible individual and nominate them for this special honor!
Junior Chamber International Santa Clarita Valley (SCV Jaycees) in partnership with the Santa Clarita Valley Business Journal and The Signal Newspaper are proud to present the Third Annual 40 Under 40 Awards.

When Bankruptcy Is Best

When Bankruptcy Is Best

When no other means of debt relief are available, filing for bankruptcy may be the only way to get out of debt for most people.  The good news is that the old stigma associated with filing bankruptcy no longer really exists and most people who file bankruptcy usually rebuild credit very successfully in only a few years.  Of course, this doesn’t mean that you should take the decision to file lightly. 

Tax Credits for Bad Hairstyles

Tax Credits for Bad Hairstyles

The 2012 presidential campaign is already well underway, with pollsters crawling through Iowa like corn-flea beetles infesting a crop of the state’s finest grain.  Surprisingly, developer Donald Trump leads the Republican field in some of those polls, ahead of even “mainstream” candidates like former Massachusetts Governor Mitt Romney.

Strengthen Your Community

Strengthen Your Community

(NAPS)—According to a recent survey by MerchantCircle.com, the largest online network of business owners, about 42 percent of local merchants believe the current economy is weaker now than 12 months ago.
Improving your community is an important part of rebuilding the economy and is easier than you may realize. Here are three ways you can help your local community bounce back from the recession and thrive.

Consumers Demand More From Cell Phones

Consumers Demand More From Cell Phones

(NAPS)—In today’s world, people are busier than ever. The balance of work, life and fun makes people yearn for a phone that can do more. According to a recent study from Harris Interactive, 85 percent of adults aged 35–54 currently use a cell phone and 25 percent of those are turning to smartphones get more done and have more fun on the go. To meet this wild demand, companies such as Microsoft are developing new phones that let people do it all from wherever they are.
Search On the Go

Categories

Archives

ADVERTISEMENTS

ADVERTISE WITH US

WHAT OUR CLIENTS ARE SAYING

Santa Clarita Flooring

I have customers every day who walk in with our ad and ask about our specials.  We track all of our advertising and marketing and The Magazine of Santa Clarita brings in 5 times as many clients.

Barry White
Santa Clarita Flooring

Green Thumb Garden Center

Green Thumb Garden Center has been advertising with the Magazine of Santa Clarita for more than 17 years.  The Magazine is the most cost effective way to get our message into the homes of 80,000  of our best customers.

Bryan Payne, Store Manager
Green Thumb Garden Center

Cosmetic Concept

I have been advertising with them every month from the time they started!  I see amazing results and I believe our ad is a lot of the reason we do as well as we do.

Cathy Isaacs
Cosmetic Concepts

Beyond Harmony Med Spa

We’ve been advertising with The Magazine every month since we opened. It is the most widely distributed and read publication in our valley and a “go to” for information about everything Santa Clarita.

Rosemary Murphy
Beyond Harmony Med Spa

Clarice’s Cake & Candy Supplies

As one of your original advertisers I was so excited when The Magazine of Santa Clarita was first published. The Santa Clarita valley had a family magazine that covered so much and catered to families, activities and community events. It is so valuable to our community.

Nanci Olmos
Clarice’s Cake & Candy Supplies

Canyon Theatre Guild

Advertising in the Magazine works for us!

Patti Finley, Director of Youth Programs
Canyon Theatre Guild

Santa Clarita Soccer Center

I opened Santa Clarita Soccer Center in 1995 and have advertised my business every month since then in the Magazine of Santa Clarita.  We have maintained over 100 teams both youth and adults and I know that would not be possible without the exposure we have received from the best monthly magazine in the valley.

Scott Schauer
Santa Clarita Soccer Center

Results Fitness

We have been advertising in The Magazine of Santa Clarita since we opened 15 years ago, and we are so grateful to have such a fantastic local publication that has become the “go to” for everyone living in this area to stay in the know. Every month people find our business and connect with us because of The Magazine. Stephanie Kern-Hart has been our contact since the beginning; always accommodating and helpful. As a local business we thank you for what you offer to this community!

Results Fitness

The Goddess Within

My name is Michele Mosler owner of The Goddess Within, and I have advertised with The Magazine of Santa Clarita for 17 years.  During that time, Stephanie Kern-Hart my representative has always gone that extra mile for me, as well as helping me energize my business.  Our relationship is based on integrity and honesty, and has grown into a true friendship.  I am grateful for her and this publication.  The Magazine of Santa Clarita has been a wonderful place for me to express my voice and has truly helped my business expand.

Michele Mosler
The Goddess Within

Dynamic Interventions

We have been working with The Magazine of Santa Clarita for eight years, and they have been great partners in the success of our business!

Christopher C. Jones
Dynamic Interventions

FASTFRAME

We started advertising in The Magazine of Santa Clarita even before we opened our store six years ago.  When we first moved here 21 years ago, The Magazine of Santa Clarita was our “go to” resource for the area.  That’s why we knew it was the best place to advertise.

FASTFRAME

Henry Mayo Newhall Hospital Foundation

The Henry Mayo Newhall Hospital Foundation relies upon The Magazine of Santa Clarita to promote ongoing events and programs.  Their expert writers and photographers assure the promotion of our services and fundraising programs.   Our special partnership is important to our organization.

Henry Mayo Newhall Hospital Foundation

Dyer’s Garage Doors

We keep advertising in The Magazine of Santa Clarita because the quality of clients is rare among the best week of all the print media that we use. These people are committed to their community and believe in the people who work in this community. It translates to more dollars, better customer service, and we’ve been very happy with our service with Amy and The Magazine of Santa Clarita in general.  We also love Santa Clarita!

Dyer’s Garage Doors

McNamara Law Firm

We are proud to be a part of our community’s hometown magazine, The Magazine of Santa Clarita. As a Santa Clarita Elder Rights Attorney, we are thrilled to have a way to reach so many seniors and their families with important issues.

Jane M. McNamara, Attorney
McNamara Law Firm

Engine Dynamics

This is my 23rd year in business and The Magazine of Santa Clarita has been by my side since day one. I’ve tried other magazine ads over the years and nothing brings me more business than this company! My ad representative, Stephanie Kern-Hart, is the best, she takes care of everything for me where I  don’t have to worry about changes in my ad month to month, she does it all.  I strongly suggest you give them a try if you want to grow your client list.

Brian Clark, Owner
Engine Dynamics

Academy Swim Club

I have been advertising with The Magazine of Santa Clarita since its inception, over 25 years ago, and we continue to get referrals from The Magazine every month, which is very rare in print media these days.  Linda and Moe have worked with us since we were a fledgling swim school, and have responded well to our needs as a growing business in the Santa Clarita Valley. Thank you, Moe, Linda, Alex, and the rest of The Magazine staff, both past and present!

Nikki Miller
Academy Swim Club

No Bugs

Your staff - super professional and that they’re fun to work with. Vary patient and offer help when needed and return phone calls in a timely manor. Your magazine is so big and it really captures the attention of the home owners who read it. Your credibility and years of dedication to the residents of Awesome Town - 25 years! Homeowners are seeing the ads and calling No Bugs.

No Bugs

Town & Country Farm School

The Magazine of Santa Clarita is without a doubt an almanac for the citizens of our beautiful community and Town and Country Farm School’s first choice for advertising! We especially appreciate our magazine representative, Stephanie Kern-Hart who is always flexible with ad changes and advertising ideas for our business!

Dick and Diane Schlander
Town & Country Farm School

Comfort Keepers In-Home Care

In this, or any economy, you have to get the biggest bang for your advertising buck. In my tracking, The Magazine of Santa Clarita has always more than paid for itself throughout the years, Stephanie Kern Hart, my sales rep, is a joy to work with, and people consistently tell me they enjoy my monthly articles. So for me, it’s a no brainer to advertise with The Magazine of Santa Clarita.

Myles McNamara
Comfort Keepers In-Home Care

Director Stonefire Grill/ Rattlers BBQ

Long before I arrived at Stonefire and Rattler’s, the Hafizi family was a household name – respected, trusted and incredibly loyal partners to our businesses. They truly value the notion of community and work hard to bring people together in the Santa Clarita Valley. It’s always a pleasure to work with them, and they remain an integral part of our restaurants’ growth.

Justin Lopez, Marketing
Director Stonefire Grill/ Rattlers BBQ

Child & Family Center Foundation

The media exposure graciously donated to Child & Family Center over the years by Linda and Moe Hafizi through their wonderful magazine has ensured our ability to make a difference in the lives of kids and families here in the SCV.  From magazine covers to event sponsorship and participation to the very first élite Magazine Event, The Magazine of Santa Clarita has been our true partner in the quest for new supporters, and we are deeply grateful.

Lois Bauccio
Child & Family Center Foundation

Circle of Hope

We can’t thank The Magazine of Santa Clarita enough for keeping the Santa Clarita Valley informed about all of the great events in the SCV. Without your support Circle of Hope couldn’t do the work we do. Thank you for supporting all the SCV nonprofits. May we enjoy another 25 years of this wonderful magazine!

Circle of Hope

City of Santa Clarita

The Magazine exemplifies the Santa Clarita lifestyle and remains a trusted, comprehensive resource for residents to learn about programs and events in the community.

Ken Striplin, City Manager
City of Santa Clarita

Strategies For Success

There are many choices when it comes to media buys, and I believe that one should never put all of their eggs in one media basket. But I will tell you this, The Magazine of Santa Clarita has been a strong anchor and staple for many of my marketing and public relations clients. They also have a very talented ad representative, Valerie. She skillfully assists her clients in making wise and informed decisions. She is the best both from a personal and professional perspective. Moe and Linda, congratulations on your success. Wishing you many more years of success.

Stephanie Weiss, President
Strategies For Success Public Relations and Marketing

The Cat Doctor & Friends

As the owner of a busy veterinary practice, The Cat Doctor & Friends, I want our community cat lovers to know about us. I have found The Magazine of Santa Clarita to be the best way to accomplish this, by far.  I love the professional help with my ads, and the chance to write articles. Very cost effective, too, so our modest marketing budget goes further. Thank you for all your help!

Tracy McFarland, DVM, CVA
The Cat Doctor & Friends

Vibe Performing Arts

What a pleasure it has been advertising with a publication with integrity for 20 years. VIBE has truly made great friends with the Hafizi’s and their staff. Here’s to more GOOD VIBES and another 25 years.

Andrea Vibe
Vibe Performing Arts

SCV Family YMCA

The Magazine of Santa Clarita has been an amazing source of marketing for the YMCA. Not only do they provide commendable service to their merchants, but Moe, Linda and Alex truly care about this community and do their best to support so many different non-profits and businesses in Santa Clarita.

Sharlene Duzick
SCV Family YMCA

Valencia and Canyon Country Car Wash

We have been advertising with The Magazine of Santa Clarita for their 25 years of publishing. We have enjoyed both the personal and business relationship. We look forward to their 50th anniversary.

Jeffrey Paul
Valencia and Canyon Country Car Wash

DaCorsi Placencio, PC

I wanted to tell you how much I love The Magazine of Santa Clarita.  Every week, I meet people who tell me that they love my articles, divorce tips and recommendations.  This feedback tells me 2 things: (1) People are reading your publication and (2) my articles are, in fact, generating business for my firm. Not too many communities are lucky to have such a current, informative and creative publication.
I always look forward to receiving my copy of The Magazine and I feel lucky to have met you and Moe and Alex. I look forward to continuing to write for The Magazine!

Denise Placencio
DaCorsi Placencio, PC

ABOUT THE MAGAZINE

Santa Clarita Magazine has set a high standard for excellence in advertising for over 34 years. A family owned and operated business, Santa Clarita Magazine has grown with the Santa Clarita Valley since 1990 and become the #1 place to advertise locally.

SANTA CLARITA MAGAZINE

PO Box 801570
Valencia Ca 91380

For Advertising information
Call or Text:
1 (661) 294-4444