Business News

The Family Office

The Family Office

When I think of a family office many things come to mind.  I think of a family that has accumulated wealth.  I think of a family that wants to protect their wealth, grow their wealth safely, and manage their wealth to provide for themselves and future generations.
A family office can provide a financial resource center for the extended family.  This can be where each member of the family can go to start the process of identifying issues and look for solutions.
A family office does not have to be a physical office for one family.  Some family offices serve multiple families.

Bankruptcy: When Life Doesn’t Go As Planned

Bankruptcy: When Life Doesn’t Go As Planned

Life just happens.  Sometimes even the best-laid plans can go wrong.  How do you respond when this happens to you?  Do you easily give up when you’re overwhelmed?  Remaining calm can be difficult when things are chaotic so the usual reaction is panic.  As a bankruptcy attorney, I often see this when people are facing a financial crisis.  But let me tell you that even the worst problems rarely mean that it’s the end of the world.  What may seem like a dead end may actually turn out to be a new path for a better life.

Can Your Customers Find Your Website?

Can Your Customers Find Your Website?

So you finally have a website!  It looks good, features all of your products and services, and makes it very easy for customers to find what they’re looking for.  But wait… there’s one more thing you need to check.  Can your customers and potential customers actually find your website?
Often, once your site is up the real difficult work begins.  First, try searching for your company name.  Does your website show up at the very top of the first page of results?  It should.  Then try searching for your top two or three primary keyword phrases.  Does your site show up on the first page or two?  If not, it’s time to turn your sites to search engine optimization (often called SEO).

Personality Types

Personality Types

You will undoubtedly encounter many different types of personalities in the work place, each with their own unique blend of nuances. But there are four basic types of personalities from which they are based, which is commonly referred to as A, B, C, and D.  Although volumes have been written on such personality traits, here is a synopsis:
Type “A” Personality - Is a highly independent and driven personality, typically representing the leaders in business. 

Nobody Likes SPAM

Nobody Likes SPAM

I’m not talking about the Hawaiian favorite canned meat, but the kind you get in your email.  The unwanted messages that you didn’t ask for and have no idea how they got your email address in the first place.  The emails you try to get rid of but keep coming and never seem to stop.  That is SPAM.
If you work for a large company you likely have a good SPAM filtering service and get very few SPAM. 

“Non-Modifiable” Support Agreements Beware!

“Non-Modifiable” Support Agreements Beware!

It is always good when parents can agree to a child support order without a court hearing.  A settlement lends to certainty; the parties are more apt to comply with the order because they participated in the making of the order; and it saves everyone time away from work and attorneys fees.
Most of the time, people try and negotiate “non-modifiable” child or spousal support orders, meaning that the agreed to amount cannot be changed. 

Too Old to Get a Great New Job?

Too Old to Get a Great New Job?

In these times of incredibly intense competition for too few opportunities, job seekers must evaluate every potential explanation.  But when does reaching for an explanation become a sorry litany of lame excuses?
So many times when I talk with job seekers about the positions that got away, I hear them conjecture that they think they must be too old to compete with younger people.  While it would let everything off the hook to be able to hide behind age, it’s usually not that simple.

Credit Insurance Is It Right For You?

Credit Insurance Is It Right For You?

These days, business owners are struggling with slow collection of accounts receivable and increased bad debts.  Despite accounts receivable being a significant asset, companies will insure other assets, i.e., inventory, machinery, equipment, vehicles, etc, but leave this vital cash generating component of their business uninsured and vulnerable.
Credit insurance can be a cost effective and flexible way to ensure you get paid for the goods and services you sell to customers. 

The “No-Fault-Line”

The “No-Fault-Line”

The way someone would end a marriage in California, would be to file a Petition for Dissolution of Marriage in the Superior Court.  It used to entail a “complaint” for “divorce,” but that, and a lot of other terms and rules, changed in the 1970s.  After a petition is filed, a court is then impressed with the responsibility of declaring the parties to be single persons in the sight of the law, as opposed to married persons; and to seeing that their community property is identified, evaluated and divided equally. 

Estate Planning for Business Owners

Estate Planning for Business Owners

If you are an owner of, or partner in a business, you may have an additional layer of estate planning to consider—especially since the business may be your family’s largest asset.  Selling your interest in your business to managers or partners through a buy-sell agreement—a document that is binding upon the parties and usually drafted by an attorney—can be an effective strategy, especially since a funding mechanism can be built into the arrangement.  There are two main types of buy-sell agreements:

Why I Need An Accountant!

Why I Need An Accountant!

I asked my daughter (now 28) to write from her perspective, the benefits of having access to a Certified Public Accountant.  This is what she wrote:
“My life is filled with things to do… run my business, take care of the kids, maintain the inside/outside of my house, pay bills, go to meetings/practice, and get together with friends and family.  On top of all that, I need to find a way to manage my money… yet I hate accounting!

Is it a Business or a Hobby?

Is it a Business or a Hobby?

This is a very important question, for if your activity is deemed to be a hobby you cannot take a business loss.  In addition, your deductions from this activity will be treated as miscellaneous itemized deductions and are reduced by two percent of your adjusted gross income.  This means that while you would have to report as income all of your hobby receipts, you probably won’t be able to deduct 100 percent of your expenses.  A rotten deal.
Having a hobby means that your primary purpose is to have fun rather than to generate profits.  This doesn’t mean that you can’t have fun in your business nor does it mean that you have to show a profit.  But if you do incur losses you must be able to prove that your primary goal is to make money.

Simplify Every Where You Can

Simplify Every Where You Can

One of the consequences of the digital age is that many things have become very complex.  Complexity can restrict your ability to think things through.  Complexity also can reduce the productivity of employees.  This can influence the level of profit in a company.
A good goal is to strive to simplify as many things in your business as possible.  Do this on an ongoing basis.  Do not let up.  Have a sustained effort with a planned program, with a simple effective process.

Are You Trapped In A Vicious Cycle Of Debt?

Are You Trapped In A Vicious Cycle Of Debt?

Are you facing a mountain of debt and don’t know what to do in order to avoid getting buried?  Debt problems can wreak havoc on your personal life in many ways.  And left unsolved, they can spill over into other areas of your life, causing problems not only at home, but maybe even at work or in your business.
If you are struggling every month to make even minimum payments on your debts, maybe you know what I am talking about.  Maybe you’ve been trying hard to break free from the vicious cycle of debt but you just don’t know where to start in finding a way out.  

Simple Steps to Protect Your Cash

Simple Steps to Protect Your Cash

Expanding use of the Internet by Merchant Banks for direct deposit of credit card transactions and banks for bill paying has greatly simplified the banking process for the small business owner.  Unfortunately, there is still a significant amount of risk that accounts will be breached and your funds will disappear overnight.  While in most cases you’ll get your money back.  The burden is on you to drive the recovery.  Meanwhile you don’t have the use of those funds.  The purpose of this article is to help you with a strategy for setting up your cash accounts to minimize the potential for theft.

The Ins and Outs of Promotional Products

The Ins and Outs of Promotional Products

While most people will have received a promotional item at one point in their careers, the question of what exactly are promotional items can be a bit trickier - as they can be almost any business item.
The basic definition or answer to the question what exactly are promotional items is that these are items that are emblazoned with your company’s name, logo, and contact information - which are then given out to customers or prospective customers.

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WHAT OUR CLIENTS ARE SAYING

Santa Clarita Flooring

I have customers every day who walk in with our ad and ask about our specials.  We track all of our advertising and marketing and The Magazine of Santa Clarita brings in 5 times as many clients.

Barry White
Santa Clarita Flooring

Green Thumb Garden Center

Green Thumb Garden Center has been advertising with the Magazine of Santa Clarita for more than 17 years.  The Magazine is the most cost effective way to get our message into the homes of 80,000  of our best customers.

Bryan Payne, Store Manager
Green Thumb Garden Center

Cosmetic Concept

I have been advertising with them every month from the time they started!  I see amazing results and I believe our ad is a lot of the reason we do as well as we do.

Cathy Isaacs
Cosmetic Concepts

Beyond Harmony Med Spa

We’ve been advertising with The Magazine every month since we opened. It is the most widely distributed and read publication in our valley and a “go to” for information about everything Santa Clarita.

Rosemary Murphy
Beyond Harmony Med Spa

Clarice’s Cake & Candy Supplies

As one of your original advertisers I was so excited when The Magazine of Santa Clarita was first published. The Santa Clarita valley had a family magazine that covered so much and catered to families, activities and community events. It is so valuable to our community.

Nanci Olmos
Clarice’s Cake & Candy Supplies

Canyon Theatre Guild

Advertising in the Magazine works for us!

Patti Finley, Director of Youth Programs
Canyon Theatre Guild

Santa Clarita Soccer Center

I opened Santa Clarita Soccer Center in 1995 and have advertised my business every month since then in the Magazine of Santa Clarita.  We have maintained over 100 teams both youth and adults and I know that would not be possible without the exposure we have received from the best monthly magazine in the valley.

Scott Schauer
Santa Clarita Soccer Center

Results Fitness

We have been advertising in The Magazine of Santa Clarita since we opened 15 years ago, and we are so grateful to have such a fantastic local publication that has become the “go to” for everyone living in this area to stay in the know. Every month people find our business and connect with us because of The Magazine. Stephanie Kern-Hart has been our contact since the beginning; always accommodating and helpful. As a local business we thank you for what you offer to this community!

Results Fitness

The Goddess Within

My name is Michele Mosler owner of The Goddess Within, and I have advertised with The Magazine of Santa Clarita for 17 years.  During that time, Stephanie Kern-Hart my representative has always gone that extra mile for me, as well as helping me energize my business.  Our relationship is based on integrity and honesty, and has grown into a true friendship.  I am grateful for her and this publication.  The Magazine of Santa Clarita has been a wonderful place for me to express my voice and has truly helped my business expand.

Michele Mosler
The Goddess Within

Dynamic Interventions

We have been working with The Magazine of Santa Clarita for eight years, and they have been great partners in the success of our business!

Christopher C. Jones
Dynamic Interventions

FASTFRAME

We started advertising in The Magazine of Santa Clarita even before we opened our store six years ago.  When we first moved here 21 years ago, The Magazine of Santa Clarita was our “go to” resource for the area.  That’s why we knew it was the best place to advertise.

FASTFRAME

Henry Mayo Newhall Hospital Foundation

The Henry Mayo Newhall Hospital Foundation relies upon The Magazine of Santa Clarita to promote ongoing events and programs.  Their expert writers and photographers assure the promotion of our services and fundraising programs.   Our special partnership is important to our organization.

Henry Mayo Newhall Hospital Foundation

Dyer’s Garage Doors

We keep advertising in The Magazine of Santa Clarita because the quality of clients is rare among the best week of all the print media that we use. These people are committed to their community and believe in the people who work in this community. It translates to more dollars, better customer service, and we’ve been very happy with our service with Amy and The Magazine of Santa Clarita in general.  We also love Santa Clarita!

Dyer’s Garage Doors

McNamara Law Firm

We are proud to be a part of our community’s hometown magazine, The Magazine of Santa Clarita. As a Santa Clarita Elder Rights Attorney, we are thrilled to have a way to reach so many seniors and their families with important issues.

Jane M. McNamara, Attorney
McNamara Law Firm

Engine Dynamics

This is my 23rd year in business and The Magazine of Santa Clarita has been by my side since day one. I’ve tried other magazine ads over the years and nothing brings me more business than this company! My ad representative, Stephanie Kern-Hart, is the best, she takes care of everything for me where I  don’t have to worry about changes in my ad month to month, she does it all.  I strongly suggest you give them a try if you want to grow your client list.

Brian Clark, Owner
Engine Dynamics

Academy Swim Club

I have been advertising with The Magazine of Santa Clarita since its inception, over 25 years ago, and we continue to get referrals from The Magazine every month, which is very rare in print media these days.  Linda and Moe have worked with us since we were a fledgling swim school, and have responded well to our needs as a growing business in the Santa Clarita Valley. Thank you, Moe, Linda, Alex, and the rest of The Magazine staff, both past and present!

Nikki Miller
Academy Swim Club

No Bugs

Your staff - super professional and that they’re fun to work with. Vary patient and offer help when needed and return phone calls in a timely manor. Your magazine is so big and it really captures the attention of the home owners who read it. Your credibility and years of dedication to the residents of Awesome Town - 25 years! Homeowners are seeing the ads and calling No Bugs.

No Bugs

Town & Country Farm School

The Magazine of Santa Clarita is without a doubt an almanac for the citizens of our beautiful community and Town and Country Farm School’s first choice for advertising! We especially appreciate our magazine representative, Stephanie Kern-Hart who is always flexible with ad changes and advertising ideas for our business!

Dick and Diane Schlander
Town & Country Farm School

Comfort Keepers In-Home Care

In this, or any economy, you have to get the biggest bang for your advertising buck. In my tracking, The Magazine of Santa Clarita has always more than paid for itself throughout the years, Stephanie Kern Hart, my sales rep, is a joy to work with, and people consistently tell me they enjoy my monthly articles. So for me, it’s a no brainer to advertise with The Magazine of Santa Clarita.

Myles McNamara
Comfort Keepers In-Home Care

Director Stonefire Grill/ Rattlers BBQ

Long before I arrived at Stonefire and Rattler’s, the Hafizi family was a household name – respected, trusted and incredibly loyal partners to our businesses. They truly value the notion of community and work hard to bring people together in the Santa Clarita Valley. It’s always a pleasure to work with them, and they remain an integral part of our restaurants’ growth.

Justin Lopez, Marketing
Director Stonefire Grill/ Rattlers BBQ

Child & Family Center Foundation

The media exposure graciously donated to Child & Family Center over the years by Linda and Moe Hafizi through their wonderful magazine has ensured our ability to make a difference in the lives of kids and families here in the SCV.  From magazine covers to event sponsorship and participation to the very first élite Magazine Event, The Magazine of Santa Clarita has been our true partner in the quest for new supporters, and we are deeply grateful.

Lois Bauccio
Child & Family Center Foundation

Circle of Hope

We can’t thank The Magazine of Santa Clarita enough for keeping the Santa Clarita Valley informed about all of the great events in the SCV. Without your support Circle of Hope couldn’t do the work we do. Thank you for supporting all the SCV nonprofits. May we enjoy another 25 years of this wonderful magazine!

Circle of Hope

City of Santa Clarita

The Magazine exemplifies the Santa Clarita lifestyle and remains a trusted, comprehensive resource for residents to learn about programs and events in the community.

Ken Striplin, City Manager
City of Santa Clarita

Strategies For Success

There are many choices when it comes to media buys, and I believe that one should never put all of their eggs in one media basket. But I will tell you this, The Magazine of Santa Clarita has been a strong anchor and staple for many of my marketing and public relations clients. They also have a very talented ad representative, Valerie. She skillfully assists her clients in making wise and informed decisions. She is the best both from a personal and professional perspective. Moe and Linda, congratulations on your success. Wishing you many more years of success.

Stephanie Weiss, President
Strategies For Success Public Relations and Marketing

The Cat Doctor & Friends

As the owner of a busy veterinary practice, The Cat Doctor & Friends, I want our community cat lovers to know about us. I have found The Magazine of Santa Clarita to be the best way to accomplish this, by far.  I love the professional help with my ads, and the chance to write articles. Very cost effective, too, so our modest marketing budget goes further. Thank you for all your help!

Tracy McFarland, DVM, CVA
The Cat Doctor & Friends

Vibe Performing Arts

What a pleasure it has been advertising with a publication with integrity for 20 years. VIBE has truly made great friends with the Hafizi’s and their staff. Here’s to more GOOD VIBES and another 25 years.

Andrea Vibe
Vibe Performing Arts

SCV Family YMCA

The Magazine of Santa Clarita has been an amazing source of marketing for the YMCA. Not only do they provide commendable service to their merchants, but Moe, Linda and Alex truly care about this community and do their best to support so many different non-profits and businesses in Santa Clarita.

Sharlene Duzick
SCV Family YMCA

Valencia and Canyon Country Car Wash

We have been advertising with The Magazine of Santa Clarita for their 25 years of publishing. We have enjoyed both the personal and business relationship. We look forward to their 50th anniversary.

Jeffrey Paul
Valencia and Canyon Country Car Wash

DaCorsi Placencio, PC

I wanted to tell you how much I love The Magazine of Santa Clarita.  Every week, I meet people who tell me that they love my articles, divorce tips and recommendations.  This feedback tells me 2 things: (1) People are reading your publication and (2) my articles are, in fact, generating business for my firm. Not too many communities are lucky to have such a current, informative and creative publication.
I always look forward to receiving my copy of The Magazine and I feel lucky to have met you and Moe and Alex. I look forward to continuing to write for The Magazine!

Denise Placencio
DaCorsi Placencio, PC

ABOUT THE MAGAZINE

Santa Clarita Magazine has set a high standard for excellence in advertising for over 34 years. A family owned and operated business, Santa Clarita Magazine has grown with the Santa Clarita Valley since 1990 and become the #1 place to advertise locally.

SANTA CLARITA MAGAZINE

PO Box 801570
Valencia Ca 91380

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