Business News

A Vital Dialogue – Estate Planning

A Vital Dialogue – Estate Planning

Discussions with parents or other family members regarding estate planning can at times be difficult, emotional and stressful.  This discomfort, however, cannot compare to the financial pain felt by family members whose parents die without having implemented estate planning strategies.  Relying upon state governments to decide the management and distribution of our assets and property can be an unsettling experience.  Probate costs and the time delays associated with municipal court systems may leave heirs financially unstable. 

The Excess Use of Technology May Decrease Your Mental Abilities

The Excess Use of Technology May Decrease Your Mental Abilities

Part of reaching your potential means using your brain.  Most people use computers, email, and other various electronic devices.  If you do too much text messaging, this may decrease your concentration.  Your mind is constantly being distracted and eventually is looking for the next distraction, rather than focusing on the work that needs to be accomplished.

How to Make Job Fairs Productive

How to Make Job Fairs Productive

You’re all painfully aware that there are far too few openings for the mass of capable and talented job searchers.  So you see a notice for a job fair and hope for the best.  Let’s develop your expectations and make a plan of attack!  It is often frustrating that there are simply not enough exhibitors offering positions of high enough substance.  You can still be productive, gather information that is very helpful to your job search, and make great connections, even if an exhibitor doesn’t seem attractive initially.

Medigap: Why it Matters Medicare may not cover as much as you think.

Medigap: Why it Matters Medicare may not cover as much as you think.

Will you be 65 soon?  If you’re turning 65 in the next few months, you might consider getting a Medigap policy to supplement your Medicare coverage.  Most people think Medicare covers more than it actually does.
For 2009, Medicare Part A gives you a $1,068 hospital deductible per stay; Medicare Part B asks you to pay 20 percent of physician, outpatient and home healthcare costs after a $135 deductible.  With numbers like these, it’s easy to see the value of Medigap coverage.

Short Sale Versus Foreclosure

Short Sale Versus Foreclosure

Short sales and pre-foreclosures are two home types that constitute a growing subset of bargain homes that also includes properties referred to as “distressed” homes.
Americans facing the very real threat of foreclosure are looking for ways to avoid it.  One option that has garnered a lot of industry interest is a short sale.  Normally reserved for stocks and other finance-related transactions, short sales are becoming an increasingly popular, and common, foreclosure avoidance tactic for homeowners.

Your Accounting System

Your Accounting System

The best time to start using new accounting software is at the beginning of the new tax year.  For most business owners this is January first.   Quickbooks is the most popular accounting software for small business owners.  It’s inexpensive to purchase and easy to install.  However, if not planned and not managed correctly an accounting system can become an ugly monster.  People underestimate the effort required to start a new accounting system.

It’s Time for a Vacation

It’s Time for a Vacation

According to Webster’s dictionary, a vacation is defined as a period of time away from work for pleasure, relaxation, or rest.  Isn’t it time you took your vacation?  Relax in an atmosphere full of beauty, life and entertainment.  Rest in a room fit for your comfort.  A vacation is supposed to be about you.  Get ready to explore the possibilities. 

401(k) Behaving Like a 201(k)?

401(k) Behaving Like a 201(k)?

You’re 60 years old, you’ve been saving in your 401(k) for over 30 years, your investments are poor at best, a majority of your plan includes your company’s stock, and/or you can never reach a plan advisor to direct you on your investments.  There should be something you can do.  Well, there is!  It’s called an in-service withdrawal/distribution and it’s available in many employers’ 401(k) plans. 

Back to School

Back to School

To provide some relief for taxpayers who are paying higher education costs for themselves or members of their families there are several tax credits and deductions available.  Generally, qualified tuition and related expenses are out-of-pocket costs for tuition, fees, books, supplies and equipment that are required as a condition of enrollment at an accredited post-secondary educational institution.  Costs associated with room and board; insurance; medical, transportation and similar personal items are not qualified tuition and related expenses.

Prepare Your Portfolio for a Turnaround

Prepare Your Portfolio for a Turnaround

The current bear market has been one of the most tumultuous ever for the financial markets — and among the most difficult for investors.  But even the most severe bear markets turn around.  Many investors may have made sensible adjustments in response to the crisis.  As a result, however, their portfolios may no longer be aligned with their long-term goals.  What’s more, their current holdings may not be the ones that will benefit when the market does begin to rise.

Information Overload

Information Overload

Many people in business have it, and they do not know how to deal with it.  What is it?  It is information overload.  The Internet has unleashed the age of information overload.  With the Internet, we have a very large amount of information available.  In order to see the big picture clearly and identify opportunities, you need to reduce information overload.

The Value of a Fee-Based Advisor A Shared Goal – A Stronger Relationship

The Value of a Fee-Based Advisor A Shared Goal – A Stronger Relationship

Why are more and more financial advisors fee-based?  It comes down to philosophy. Advisors are increasingly choosing a business model that promotes a trusted, ongoing relationship with a client, rather than just a sale. 

Would you rather meet with an advisor, or a salesman?  A fee-based advisor has every motivation to be your financial consultant and help you manage the investments you have chosen.  Does a transaction-based advisor have similar motivation?

Danger: How to Lose a Job Offer Because of The Internet

Danger: How to Lose a Job Offer Because of The Internet

A fellow recently had a job offer practically in his hands until his prospective employer discovered old information on an ancient MySpace account that he barely remembered he even had!  It wasn’t that the information was negative or nefarious either.  It all came down to money.  This fellow had inadvertently divulged information about his compensation history in what would have seemed an innocent fashion.  But this tidbit of information scared his prospective employer out of negotiating with him!  The moral of this story?

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WHAT OUR CLIENTS ARE SAYING

Santa Clarita Flooring

I have customers every day who walk in with our ad and ask about our specials.  We track all of our advertising and marketing and The Magazine of Santa Clarita brings in 5 times as many clients.

Barry White
Santa Clarita Flooring

Green Thumb Garden Center

Green Thumb Garden Center has been advertising with the Magazine of Santa Clarita for more than 17 years.  The Magazine is the most cost effective way to get our message into the homes of 80,000  of our best customers.

Bryan Payne, Store Manager
Green Thumb Garden Center

Cosmetic Concept

I have been advertising with them every month from the time they started!  I see amazing results and I believe our ad is a lot of the reason we do as well as we do.

Cathy Isaacs
Cosmetic Concepts

Beyond Harmony Med Spa

We’ve been advertising with The Magazine every month since we opened. It is the most widely distributed and read publication in our valley and a “go to” for information about everything Santa Clarita.

Rosemary Murphy
Beyond Harmony Med Spa

Clarice’s Cake & Candy Supplies

As one of your original advertisers I was so excited when The Magazine of Santa Clarita was first published. The Santa Clarita valley had a family magazine that covered so much and catered to families, activities and community events. It is so valuable to our community.

Nanci Olmos
Clarice’s Cake & Candy Supplies

Canyon Theatre Guild

Advertising in the Magazine works for us!

Patti Finley, Director of Youth Programs
Canyon Theatre Guild

Santa Clarita Soccer Center

I opened Santa Clarita Soccer Center in 1995 and have advertised my business every month since then in the Magazine of Santa Clarita.  We have maintained over 100 teams both youth and adults and I know that would not be possible without the exposure we have received from the best monthly magazine in the valley.

Scott Schauer
Santa Clarita Soccer Center

Results Fitness

We have been advertising in The Magazine of Santa Clarita since we opened 15 years ago, and we are so grateful to have such a fantastic local publication that has become the “go to” for everyone living in this area to stay in the know. Every month people find our business and connect with us because of The Magazine. Stephanie Kern-Hart has been our contact since the beginning; always accommodating and helpful. As a local business we thank you for what you offer to this community!

Results Fitness

The Goddess Within

My name is Michele Mosler owner of The Goddess Within, and I have advertised with The Magazine of Santa Clarita for 17 years.  During that time, Stephanie Kern-Hart my representative has always gone that extra mile for me, as well as helping me energize my business.  Our relationship is based on integrity and honesty, and has grown into a true friendship.  I am grateful for her and this publication.  The Magazine of Santa Clarita has been a wonderful place for me to express my voice and has truly helped my business expand.

Michele Mosler
The Goddess Within

Dynamic Interventions

We have been working with The Magazine of Santa Clarita for eight years, and they have been great partners in the success of our business!

Christopher C. Jones
Dynamic Interventions

FASTFRAME

We started advertising in The Magazine of Santa Clarita even before we opened our store six years ago.  When we first moved here 21 years ago, The Magazine of Santa Clarita was our “go to” resource for the area.  That’s why we knew it was the best place to advertise.

FASTFRAME

Henry Mayo Newhall Hospital Foundation

The Henry Mayo Newhall Hospital Foundation relies upon The Magazine of Santa Clarita to promote ongoing events and programs.  Their expert writers and photographers assure the promotion of our services and fundraising programs.   Our special partnership is important to our organization.

Henry Mayo Newhall Hospital Foundation

Dyer’s Garage Doors

We keep advertising in The Magazine of Santa Clarita because the quality of clients is rare among the best week of all the print media that we use. These people are committed to their community and believe in the people who work in this community. It translates to more dollars, better customer service, and we’ve been very happy with our service with Amy and The Magazine of Santa Clarita in general.  We also love Santa Clarita!

Dyer’s Garage Doors

McNamara Law Firm

We are proud to be a part of our community’s hometown magazine, The Magazine of Santa Clarita. As a Santa Clarita Elder Rights Attorney, we are thrilled to have a way to reach so many seniors and their families with important issues.

Jane M. McNamara, Attorney
McNamara Law Firm

Engine Dynamics

This is my 23rd year in business and The Magazine of Santa Clarita has been by my side since day one. I’ve tried other magazine ads over the years and nothing brings me more business than this company! My ad representative, Stephanie Kern-Hart, is the best, she takes care of everything for me where I  don’t have to worry about changes in my ad month to month, she does it all.  I strongly suggest you give them a try if you want to grow your client list.

Brian Clark, Owner
Engine Dynamics

Academy Swim Club

I have been advertising with The Magazine of Santa Clarita since its inception, over 25 years ago, and we continue to get referrals from The Magazine every month, which is very rare in print media these days.  Linda and Moe have worked with us since we were a fledgling swim school, and have responded well to our needs as a growing business in the Santa Clarita Valley. Thank you, Moe, Linda, Alex, and the rest of The Magazine staff, both past and present!

Nikki Miller
Academy Swim Club

No Bugs

Your staff - super professional and that they’re fun to work with. Vary patient and offer help when needed and return phone calls in a timely manor. Your magazine is so big and it really captures the attention of the home owners who read it. Your credibility and years of dedication to the residents of Awesome Town - 25 years! Homeowners are seeing the ads and calling No Bugs.

No Bugs

Town & Country Farm School

The Magazine of Santa Clarita is without a doubt an almanac for the citizens of our beautiful community and Town and Country Farm School’s first choice for advertising! We especially appreciate our magazine representative, Stephanie Kern-Hart who is always flexible with ad changes and advertising ideas for our business!

Dick and Diane Schlander
Town & Country Farm School

Comfort Keepers In-Home Care

In this, or any economy, you have to get the biggest bang for your advertising buck. In my tracking, The Magazine of Santa Clarita has always more than paid for itself throughout the years, Stephanie Kern Hart, my sales rep, is a joy to work with, and people consistently tell me they enjoy my monthly articles. So for me, it’s a no brainer to advertise with The Magazine of Santa Clarita.

Myles McNamara
Comfort Keepers In-Home Care

Director Stonefire Grill/ Rattlers BBQ

Long before I arrived at Stonefire and Rattler’s, the Hafizi family was a household name – respected, trusted and incredibly loyal partners to our businesses. They truly value the notion of community and work hard to bring people together in the Santa Clarita Valley. It’s always a pleasure to work with them, and they remain an integral part of our restaurants’ growth.

Justin Lopez, Marketing
Director Stonefire Grill/ Rattlers BBQ

Child & Family Center Foundation

The media exposure graciously donated to Child & Family Center over the years by Linda and Moe Hafizi through their wonderful magazine has ensured our ability to make a difference in the lives of kids and families here in the SCV.  From magazine covers to event sponsorship and participation to the very first élite Magazine Event, The Magazine of Santa Clarita has been our true partner in the quest for new supporters, and we are deeply grateful.

Lois Bauccio
Child & Family Center Foundation

Circle of Hope

We can’t thank The Magazine of Santa Clarita enough for keeping the Santa Clarita Valley informed about all of the great events in the SCV. Without your support Circle of Hope couldn’t do the work we do. Thank you for supporting all the SCV nonprofits. May we enjoy another 25 years of this wonderful magazine!

Circle of Hope

City of Santa Clarita

The Magazine exemplifies the Santa Clarita lifestyle and remains a trusted, comprehensive resource for residents to learn about programs and events in the community.

Ken Striplin, City Manager
City of Santa Clarita

Strategies For Success

There are many choices when it comes to media buys, and I believe that one should never put all of their eggs in one media basket. But I will tell you this, The Magazine of Santa Clarita has been a strong anchor and staple for many of my marketing and public relations clients. They also have a very talented ad representative, Valerie. She skillfully assists her clients in making wise and informed decisions. She is the best both from a personal and professional perspective. Moe and Linda, congratulations on your success. Wishing you many more years of success.

Stephanie Weiss, President
Strategies For Success Public Relations and Marketing

The Cat Doctor & Friends

As the owner of a busy veterinary practice, The Cat Doctor & Friends, I want our community cat lovers to know about us. I have found The Magazine of Santa Clarita to be the best way to accomplish this, by far.  I love the professional help with my ads, and the chance to write articles. Very cost effective, too, so our modest marketing budget goes further. Thank you for all your help!

Tracy McFarland, DVM, CVA
The Cat Doctor & Friends

Vibe Performing Arts

What a pleasure it has been advertising with a publication with integrity for 20 years. VIBE has truly made great friends with the Hafizi’s and their staff. Here’s to more GOOD VIBES and another 25 years.

Andrea Vibe
Vibe Performing Arts

SCV Family YMCA

The Magazine of Santa Clarita has been an amazing source of marketing for the YMCA. Not only do they provide commendable service to their merchants, but Moe, Linda and Alex truly care about this community and do their best to support so many different non-profits and businesses in Santa Clarita.

Sharlene Duzick
SCV Family YMCA

Valencia and Canyon Country Car Wash

We have been advertising with The Magazine of Santa Clarita for their 25 years of publishing. We have enjoyed both the personal and business relationship. We look forward to their 50th anniversary.

Jeffrey Paul
Valencia and Canyon Country Car Wash

DaCorsi Placencio, PC

I wanted to tell you how much I love The Magazine of Santa Clarita.  Every week, I meet people who tell me that they love my articles, divorce tips and recommendations.  This feedback tells me 2 things: (1) People are reading your publication and (2) my articles are, in fact, generating business for my firm. Not too many communities are lucky to have such a current, informative and creative publication.
I always look forward to receiving my copy of The Magazine and I feel lucky to have met you and Moe and Alex. I look forward to continuing to write for The Magazine!

Denise Placencio
DaCorsi Placencio, PC

ABOUT THE MAGAZINE

Santa Clarita Magazine has set a high standard for excellence in advertising for over 34 years. A family owned and operated business, Santa Clarita Magazine has grown with the Santa Clarita Valley since 1990 and become the #1 place to advertise locally.

SANTA CLARITA MAGAZINE

PO Box 801570
Valencia Ca 91380

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