Business News

All Businesses Today Face Technology Challenges

All Businesses Today Face Technology Challenges

Do we try to manage our technology ourselves or bring in experts to provide the needed technology advice?  Technology companies differ significantly.  Some have experience and the mindset to effectively manage your network, servers and PC’s while others have the experience and ability to help you decide the best course for your business and how to use technology effectively and efficiently to advance and grow your business. 

The Market Today

The Market Today

If you’ve opened a newspaper or watched the news in the past month or so, you’ve seen a lot of news about sub-prime mortgages and what is happening with both the lenders that give them and the buyers that have used them to purchase homes.  These sub-prime loans have been called risky and basically unacceptable.

Quality of Life in Check After Truce Between Quarry and City

Quality of Life in Check After Truce Between Quarry and City

It’s very possible that the approximate $8 million dollars spent by the City of Santa Clarita over the past eight years in an effort to fight the installation of a massive gravel mine in Soledad Canyon may have been money well-spent given the recent truce declared between the City of Santa Clarita and Cemex, a gravel mining giant.  Only time will tell.

Local City Employee Wins Diversity Award

Local City Employee Wins Diversity Award

City Manager Ken Pulskamp was awarded the League of California Cities prestigious Diversity Award last week at the annual City Manager’s Conference in San Francisco last month. The Diversity Award recognizes individuals who are instrumental in encouraging diversity in the workplace and in their communities.  Pulskamp was honored for his work in several areas including:  efforts with the Sister City Program in Santa Clarita, the Human Relations Forum, work place practices and programs and the City’s Newhall Community Center.

Some Realities about The Market

Some Realities about The Market

As we all have come to see, interest rates remain steady and the housing inventory is plummeting from its historic high.  That’s the best news for home sellers in months.  It’s a funny thing to me, the market we emerged from where at best 400 properties were on the market across the SCV (vs. 2300 today).  Folks sold homes for top dollar, and then had little inventory to choose from, but they had to pay through the nose at “non-negotiable” prices for whatever could be found (the same went for all buyers, move up sellers or not), was called a “great market.

If it Sounds too Good to be True, It Is

If it Sounds too Good to be True, It Is

Have you ever been told that if it sounds too good to be true, it is?  How many times have I found myself looking for the very cheapest item I can find when shopping, only to discover later that it broke or it didn’t work right because “you get what you pay for?”  We are always caught in the middle of paying too much and feeling stupid or paying too little and not getting any value and wasting our money.  This is never more true than in the mortgage industry.

Home Loan Write-Offs to Remember

Home Loan Write-Offs to Remember

Write-offs are the government’s way of rewarding taxpayers when they’ve done something the government likes.  And to judge by the write-offs, the government likes it when people borrow money to buy a house.  There are write-offs aplenty, many of which people often forget.  Make sure you take advantage of every break the IRS will give.  Here are a few we tend to forget:

Building Relationships

Building Relationships

As co-owner of Keller Williams VIP Properties here in Valencia, I understand the importance of building relationships.  We started Keller Williams in 2003 with eight associates and are fortunate to now have over 200 licensed realtors that consider Keller Williams VIP Properties their home.  We strongly believe the primary reason for our growth is our acknowledgement that the most valuable people in our company are the associates themselves.  We emphasize in our company the importance of building long-term relationships with our clients.

Random Bytes

Random Bytes

Later this month, Microsoft will be releasing its newest Operating System for sale to consumers and small-to-medium business customers.  Large Business customers had access to Vista the end of November 2006.  If you run any custom or special software or if you use any older hardware on your computer, do not rush out to upgrade to the new OS without spending time to test to ensure that your current software and hardware are compatible with Vista.

How Much Should You Budget for Your Company’s Website?

How Much Should You Budget for Your Company’s Website?

Nearly half the shoppers recently surveyed by Deloitte and Touche reported they bought goods and services online. Just as significant: Nine out of 10 shoppers said they had done their price-comparison shopping online before making purchases at physical stores.
This underscores the value of a website to any retail business. Still, 60 percent of American businesses are not yet online, according to figures issued by Microsoft in November 2006.

Asset Protection: Part II Protecting Assets from Creditors’ Claims Before Filing for Bankruptcy

Asset Protection: Part II Protecting Assets from Creditors’ Claims Before Filing for Bankruptcy

California state law allows debtors to protect certain assets from the reach of creditors.  These laws have their origins in England.  The first English exemption law protected only the debtor’s clothes, bedding and tools of the trade.  Today, debtors can protect much more by applying the proper state exemption laws.

What is the Greatest Indespensible Luxury you can Have?

What is the Greatest Indespensible Luxury you can Have?

What a great question!  Many things come to mind.  To my surprise it wasn’t any of those things!  I’ve been managing other people’s money for over three decades and my greatest asset wasn’t my wealth of knowledge or vast array of achievements, in fact, it was my inherent ability to handle trust!
To be a trusted advisor!  I thought about the many teachers, mentors and loved ones that were my trusted advisors never thinking that I would be one myself, one day.

How Much Preparation Do You Put into What you Do?

How Much Preparation Do You Put into What you Do?

There has been a trend of jumping into things and working very hard on projects, but possibly not obtaining a high level of results.  Sometimes people obtain very little results. There are many reasons for this.  One of the reasons is inadequate planning and preparation.  On the other hand, we are aware of people who have put as much as 18 months to three years into the planning, preparation and tasting of various projects.  These include business startups as well as projects and also improvements within a business.

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WHAT OUR CLIENTS ARE SAYING

Santa Clarita Flooring

I have customers every day who walk in with our ad and ask about our specials.  We track all of our advertising and marketing and The Magazine of Santa Clarita brings in 5 times as many clients.

Barry White
Santa Clarita Flooring

Green Thumb Garden Center

Green Thumb Garden Center has been advertising with the Magazine of Santa Clarita for more than 17 years.  The Magazine is the most cost effective way to get our message into the homes of 80,000  of our best customers.

Bryan Payne, Store Manager
Green Thumb Garden Center

Cosmetic Concept

I have been advertising with them every month from the time they started!  I see amazing results and I believe our ad is a lot of the reason we do as well as we do.

Cathy Isaacs
Cosmetic Concepts

Beyond Harmony Med Spa

We’ve been advertising with The Magazine every month since we opened. It is the most widely distributed and read publication in our valley and a “go to” for information about everything Santa Clarita.

Rosemary Murphy
Beyond Harmony Med Spa

Clarice’s Cake & Candy Supplies

As one of your original advertisers I was so excited when The Magazine of Santa Clarita was first published. The Santa Clarita valley had a family magazine that covered so much and catered to families, activities and community events. It is so valuable to our community.

Nanci Olmos
Clarice’s Cake & Candy Supplies

Canyon Theatre Guild

Advertising in the Magazine works for us!

Patti Finley, Director of Youth Programs
Canyon Theatre Guild

Santa Clarita Soccer Center

I opened Santa Clarita Soccer Center in 1995 and have advertised my business every month since then in the Magazine of Santa Clarita.  We have maintained over 100 teams both youth and adults and I know that would not be possible without the exposure we have received from the best monthly magazine in the valley.

Scott Schauer
Santa Clarita Soccer Center

Results Fitness

We have been advertising in The Magazine of Santa Clarita since we opened 15 years ago, and we are so grateful to have such a fantastic local publication that has become the “go to” for everyone living in this area to stay in the know. Every month people find our business and connect with us because of The Magazine. Stephanie Kern-Hart has been our contact since the beginning; always accommodating and helpful. As a local business we thank you for what you offer to this community!

Results Fitness

The Goddess Within

My name is Michele Mosler owner of The Goddess Within, and I have advertised with The Magazine of Santa Clarita for 17 years.  During that time, Stephanie Kern-Hart my representative has always gone that extra mile for me, as well as helping me energize my business.  Our relationship is based on integrity and honesty, and has grown into a true friendship.  I am grateful for her and this publication.  The Magazine of Santa Clarita has been a wonderful place for me to express my voice and has truly helped my business expand.

Michele Mosler
The Goddess Within

Dynamic Interventions

We have been working with The Magazine of Santa Clarita for eight years, and they have been great partners in the success of our business!

Christopher C. Jones
Dynamic Interventions

FASTFRAME

We started advertising in The Magazine of Santa Clarita even before we opened our store six years ago.  When we first moved here 21 years ago, The Magazine of Santa Clarita was our “go to” resource for the area.  That’s why we knew it was the best place to advertise.

FASTFRAME

Henry Mayo Newhall Hospital Foundation

The Henry Mayo Newhall Hospital Foundation relies upon The Magazine of Santa Clarita to promote ongoing events and programs.  Their expert writers and photographers assure the promotion of our services and fundraising programs.   Our special partnership is important to our organization.

Henry Mayo Newhall Hospital Foundation

Dyer’s Garage Doors

We keep advertising in The Magazine of Santa Clarita because the quality of clients is rare among the best week of all the print media that we use. These people are committed to their community and believe in the people who work in this community. It translates to more dollars, better customer service, and we’ve been very happy with our service with Amy and The Magazine of Santa Clarita in general.  We also love Santa Clarita!

Dyer’s Garage Doors

McNamara Law Firm

We are proud to be a part of our community’s hometown magazine, The Magazine of Santa Clarita. As a Santa Clarita Elder Rights Attorney, we are thrilled to have a way to reach so many seniors and their families with important issues.

Jane M. McNamara, Attorney
McNamara Law Firm

Engine Dynamics

This is my 23rd year in business and The Magazine of Santa Clarita has been by my side since day one. I’ve tried other magazine ads over the years and nothing brings me more business than this company! My ad representative, Stephanie Kern-Hart, is the best, she takes care of everything for me where I  don’t have to worry about changes in my ad month to month, she does it all.  I strongly suggest you give them a try if you want to grow your client list.

Brian Clark, Owner
Engine Dynamics

Academy Swim Club

I have been advertising with The Magazine of Santa Clarita since its inception, over 25 years ago, and we continue to get referrals from The Magazine every month, which is very rare in print media these days.  Linda and Moe have worked with us since we were a fledgling swim school, and have responded well to our needs as a growing business in the Santa Clarita Valley. Thank you, Moe, Linda, Alex, and the rest of The Magazine staff, both past and present!

Nikki Miller
Academy Swim Club

No Bugs

Your staff - super professional and that they’re fun to work with. Vary patient and offer help when needed and return phone calls in a timely manor. Your magazine is so big and it really captures the attention of the home owners who read it. Your credibility and years of dedication to the residents of Awesome Town - 25 years! Homeowners are seeing the ads and calling No Bugs.

No Bugs

Town & Country Farm School

The Magazine of Santa Clarita is without a doubt an almanac for the citizens of our beautiful community and Town and Country Farm School’s first choice for advertising! We especially appreciate our magazine representative, Stephanie Kern-Hart who is always flexible with ad changes and advertising ideas for our business!

Dick and Diane Schlander
Town & Country Farm School

Comfort Keepers In-Home Care

In this, or any economy, you have to get the biggest bang for your advertising buck. In my tracking, The Magazine of Santa Clarita has always more than paid for itself throughout the years, Stephanie Kern Hart, my sales rep, is a joy to work with, and people consistently tell me they enjoy my monthly articles. So for me, it’s a no brainer to advertise with The Magazine of Santa Clarita.

Myles McNamara
Comfort Keepers In-Home Care

Director Stonefire Grill/ Rattlers BBQ

Long before I arrived at Stonefire and Rattler’s, the Hafizi family was a household name – respected, trusted and incredibly loyal partners to our businesses. They truly value the notion of community and work hard to bring people together in the Santa Clarita Valley. It’s always a pleasure to work with them, and they remain an integral part of our restaurants’ growth.

Justin Lopez, Marketing
Director Stonefire Grill/ Rattlers BBQ

Child & Family Center Foundation

The media exposure graciously donated to Child & Family Center over the years by Linda and Moe Hafizi through their wonderful magazine has ensured our ability to make a difference in the lives of kids and families here in the SCV.  From magazine covers to event sponsorship and participation to the very first élite Magazine Event, The Magazine of Santa Clarita has been our true partner in the quest for new supporters, and we are deeply grateful.

Lois Bauccio
Child & Family Center Foundation

Circle of Hope

We can’t thank The Magazine of Santa Clarita enough for keeping the Santa Clarita Valley informed about all of the great events in the SCV. Without your support Circle of Hope couldn’t do the work we do. Thank you for supporting all the SCV nonprofits. May we enjoy another 25 years of this wonderful magazine!

Circle of Hope

City of Santa Clarita

The Magazine exemplifies the Santa Clarita lifestyle and remains a trusted, comprehensive resource for residents to learn about programs and events in the community.

Ken Striplin, City Manager
City of Santa Clarita

Strategies For Success

There are many choices when it comes to media buys, and I believe that one should never put all of their eggs in one media basket. But I will tell you this, The Magazine of Santa Clarita has been a strong anchor and staple for many of my marketing and public relations clients. They also have a very talented ad representative, Valerie. She skillfully assists her clients in making wise and informed decisions. She is the best both from a personal and professional perspective. Moe and Linda, congratulations on your success. Wishing you many more years of success.

Stephanie Weiss, President
Strategies For Success Public Relations and Marketing

The Cat Doctor & Friends

As the owner of a busy veterinary practice, The Cat Doctor & Friends, I want our community cat lovers to know about us. I have found The Magazine of Santa Clarita to be the best way to accomplish this, by far.  I love the professional help with my ads, and the chance to write articles. Very cost effective, too, so our modest marketing budget goes further. Thank you for all your help!

Tracy McFarland, DVM, CVA
The Cat Doctor & Friends

Vibe Performing Arts

What a pleasure it has been advertising with a publication with integrity for 20 years. VIBE has truly made great friends with the Hafizi’s and their staff. Here’s to more GOOD VIBES and another 25 years.

Andrea Vibe
Vibe Performing Arts

SCV Family YMCA

The Magazine of Santa Clarita has been an amazing source of marketing for the YMCA. Not only do they provide commendable service to their merchants, but Moe, Linda and Alex truly care about this community and do their best to support so many different non-profits and businesses in Santa Clarita.

Sharlene Duzick
SCV Family YMCA

Valencia and Canyon Country Car Wash

We have been advertising with The Magazine of Santa Clarita for their 25 years of publishing. We have enjoyed both the personal and business relationship. We look forward to their 50th anniversary.

Jeffrey Paul
Valencia and Canyon Country Car Wash

DaCorsi Placencio, PC

I wanted to tell you how much I love The Magazine of Santa Clarita.  Every week, I meet people who tell me that they love my articles, divorce tips and recommendations.  This feedback tells me 2 things: (1) People are reading your publication and (2) my articles are, in fact, generating business for my firm. Not too many communities are lucky to have such a current, informative and creative publication.
I always look forward to receiving my copy of The Magazine and I feel lucky to have met you and Moe and Alex. I look forward to continuing to write for The Magazine!

Denise Placencio
DaCorsi Placencio, PC

ABOUT THE MAGAZINE

Santa Clarita Magazine has set a high standard for excellence in advertising for over 30 years. A family owned and operated business, Santa Clarita Magazine has grown with the Santa Clarita Valley since 1990 and become the #1 place to advertise locally.