Whether the iPhone is a gigantic success or not, there is one thing that I can’t get out of my mind. Apple is amazing at generating hysteria about their products. Even if you don’t own a Mac, I doubt anyone reading this right now didn’t feel a tinge of lust for the iPhone. Apple makes products that inspire a great desire from a lot of people to automatically go out and get whatever it is they’re promoting.
I think that by the time you read this article, the drama and lunacy over the iPhone will be past. Most of us will have gone out to an Apple Store or an AT&T store to at the very least look at the iPhone and touch it to satisfy the urge. Some of us will be lucky enough to have plopped down more than $600 for one and have found out for ourselves what all the hype was about. Does the iPhone live up to the hype? Is it truly something revolutionary? Has it toasted your bread for you? Is the iPhone everything you thought it would be? Is it more? Is it less?
Whatever the answer is, one thing will be clear, there’s no other company on the planet like Apple. The way they carefully craft their marketing to induce hysteria and make people like me and you crave a piece of silicone and glass. In the lead up to the big launch, I have been amazed at how revolutionary the iPhone really is, and perhaps the biggest thing to impress me isn’t even the iPhone. It’s the way you activate your service. All you have to do is buy the iPhone from the Apple Store and activate it, now hang on, here’s the part that’s revolutionary, with iTunes. No standing there in a store for an hour while someone programs your phone. You can do it in the comfort of your own home on your computer. Now that’s amazing. Why hasn’t any wireless company done that before? Leave it to Apple to not only create an amazing new phone that they say will revolutionize the cell phone market, but they revolutionize the way we go about activating service.
As an Authorized Dealer of Apple products, I have unfortunately been left out of the ability to sell the iPhone as of yet. I think AT&T paid a ton of money to make sure that not everyone could be selling the iPhone for at least two years. I am a consumer just like you. I sure hope the iPhone lives up to the hype.
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