Great Day Advertising As Its New Advertising Agency
Valencia Acura has selected Great Day Advertising as its new advertising agency of record. Great Day will be responsible for all of the dealership’s traditional and interactive advertising.
“We wanted to team up with a local agency that understands our brand personality and our way of doing business,” said Cheri Fleming, co-owner of Valencia Acura. “Great Day just got us from the word ‘go’ and we know they’ll bring us fresh new ideas to build on our existing brand equity,” added Don Fleming, co-owner of Valencia Acura.
Initial work from Great Day will include new television spots and magazine ads for Valencia Acura. In addition, the agency will complete an in-depth review of the Valencia Acura website and a thorough media mix analysis prior to launching the new advertising campaign.
“It’s extremely exciting to be able to work with such an outstanding company,” said Michael Niles, president of Great Day Advertising. “As a Santa Clarita-focused ad agency, we seek out locally based advertisers who believe in the power of their brand and are looking for an agency to help them unleash its true potential. Under the leadership of Don and Cheri Fleming, Valencia Acura exemplifies an advertiser that ‘gets it’ and is willing to innovate in order to fuel the growth of their business.”
Cheri and Don Fleming have owned and operated Valencia Acura since 1997. Together they have transformed their business from an underperforming dealership to an extraordinary level of success. Their personal day-to-day dedication to enhancing the car buying experience combined with their extensive local community involvement has now made Valencia Acura one of the top independent Acura dealerships in the country.
The accolades and awards collected by both Cheri and Don Fleming in recent years are a reflection of their passion and commitment to both community and dealership quality. Their awards include: 2004 Santa Clarita Man and Woman of the Year; Santa Clarita Most Community Minded 2002-2004; Best New Car Dealership 2004-2007; Best Luxury Car 2007; Acura’s elite Precision Team Dealership of Distinction Award 2002-2004; 2007 Congressional District Woman of the Year. Most notably, Cheri was honored with the coveted 2006 AIADA Dealer of the Year Award presented by Newsweek Magazine for her community dedication and leadership – selected from more than 10,000 automotive dealerships nationwide.
Great Day Advertising, headquartered in Santa Clarita, CA, is a full-service ad agency dedicated to providing clients with advertising that works — whether it calls for an innovative traditional approach, a new digital solution or a fully integrated campaign — in English or Spanish. The Great Day team has been directly involved in the creation of highly effective, award-winning advertising for local, regional and national companies for more than 25 years.