Emphasize customer service.
A well-run tire shop isn’t just in the business of fixing and selling tires, it is also the place customers rely on when they need to get back on the road as quickly as possible. A car is a lifeline for those who need to commute to jobs or transport kids to school. By emphasizing and continuously improving customer service practices, you can turn a customer’s purchase or repair from a hassle into a reassuring experience, ensuring that he comes back to you when an essential part of his daily routine breaks down.

Evaluate the competition.
Decide on factors that differentiate you from your competitors. Low prices help, but so do exemplary customer service and the services you offer. Ensure that you offer something to customers that no one else in town can match, whether it’s a unique service or the best prices in the area.
Consider the customer experience.
There are a variety of auxiliary ways to run a successful tire business. Of course, your primary focus is on being the best you can be when it comes to tire sales and repairs. However, how you present your store can also keep customers coming back. Turn your waiting room into a comfortable, cozy space. Include wireless Internet on your premises, if possible, so that customers taking time out from their workday to have repairs done can complete tasks while they wait.
Old Town Tire & Auto Center is located at 24203 Main Street, Newhall.  For more information call 661-254-6304.