What is a “Pop Up” or “Mobile” Shop?

Although Pop Up and Mobile shops have been around since the 90’s you may just recently be noticing that this is really becoming a thing.  Mobile and Pop Ups are basically just a re-definition of the traditional brick and mortar/big box concept.  Via Tucci began in true brick and mortal style but from day one we have offered and truly embraced the mobile option for our customers as well.
A Pop Up can be seen in the short-term lease of an empty retail space, a booth set up at a community event, or a conference room filled for a day of shopping at your place of business. Many of you have enjoyed the most common type of mobile shop – attending a friend’s party in their home to buy something great and socialize with most likely a glass of wine or two!
The best part of a Pop Up/Mobile shop is that it is a win-win for everyone involved!! The retailer wins primarily through the significant reduction of overhead costs resulting in greater ability to invest more heavily in fantastic inventory.  For Via Tucci, going completely mobile allowed us to be significantly more flexible and accommodating to our customer’s needs. Customer service is our number one priority and we can deliver this much more personally when we are not tied nine to five to a retail shop.  While we are helping the customer when and where they desire, we are also providing the best possible win you could ask for – reduced prices!  Lower overhead for the retailer translates directly to lower price tags on the merchandise!
So think of the Via Tucci mobile shop as your personal shopper (without the personal shopper fee) and please feel free to call 507-390-1999 to set up a pop up event, or just find the perfect new item for your closet!