The Magazine of Santa Clarita is Proud to Partner With iBlossom User-Generated Content is the New Word-of-Mouth Marketing

 People share stories, and they’ve been swapping them about brands for decades.
But word-of-mouth messages are no longer the storytelling norm. Social media and mobile have ushered in a proliferation of content types and an improvement in the quality of user-generated content (UGC).
Today, stories take the form of rich, multimedia experiences, effortlessly created by technology-empowered consumers.  And user-generated content marketing is proof that sharing content this way is storytelling for the future.  Putting users in the content driver’s seat allows businesses and brands to grow content, develop and strengthen consumer relationships, and improve their SEO. The result?  Maximized conversions and plenty of sales opportunities.  When combined with print advertising, which brands a business by communicating the credibility and reliability of the business, a sophisticated social media campaign can take advertising to the next level for a comprehensive reach and message.
Now, to put this into perspective, Instagram has 500 million users that are posting 60 million photos a day.  Based on the anecdotal evidence in our feed, roughly 59 million of those photos get snapped in kitchens and restaurants.  And to get anointed as one of the most ‘grammed eateries in today’s social media crazy world, along with the steady reputation of print advertising, is almost certainly a golden ticket toward success.
In that spirit, we are going to be doing the same thing for SCV.  Our goal is to educate the restaurants on the power of social media, while giving the residents of SCV a wonderful resource to see all the different choices available in Awesometown, USA!  So next time you are having a great meal, don’t forget to help them out by taking a picture of your meal and tagging them.
For more information contact Tamer Abdel the President of Blossom Social at 310-424-5676 or go to www.iblossom.com.