Well, 2012’s off to a great start with more great questions about the voiceover industry. This month’s question is about medical narration.
Q: I’ve been in the acting world for most of my career but have specialized in medical narration because I’m a critical care nurse as well. Are there advertising agencies that have a department directed to medical clients? If so, how would I go about finding this information? Who produces educational material in medicine? How do they find their talent? –Rosalynn B., Sylmar, CA
A: Rosalynn, I don’t know of any ad agencies that have specific departments for this, but there are agencies that specialize in representing medical clients, and produce their advertising and promotional material. Which ones they are would take some investigative work, however. The Internet would be my first place to start finding them. The Agency Redbook and Adweek are two publications that list thousands of ad agencies across the country, and breaks down their client roster, but it’s expensive. You might also research medical narrators, check out their websites, and see what companies they’ve worked for (if they’ve listed clients on their site). There are also a number of e-Learning companies that produce medical narration, and again, you’d have to build a database of those through the Internet. Finally, Audible, through their ACX program, may have a number of non-fiction medical books that you could narrate. Just go to Audible’s website and look for ACX. I hope this info helped. Break a lip, and let me know what you come up with.
Marc Cashman © 2012
Marc Cashman creates and produces copy and music advertising for radio and television, and has named twice as one of the “Best Voices of the Year” by AudioFile Magazine. He’s been the Keynote Speaker and Master Class instructor at the international voiceover conventions VOICE 2008 and 2010 in Los Angeles, and will be reprising these roles at VOICE 2012 in June in Anaheim, CA. Winner of over 150 advertising awards, and a working voice actor as well, he teaches voiceover technique at California Institute of the Arts and instructs voice acting of all levels through his classes, The Cashman Cache of Voice-Acting Techniques in Los Angeles, CA.
Marc can be contacted at cashcomm@earthlink.net or his website, www.cashmancommercials.com.