The art of picture framing design is like no other. It involves many levels of artistic sense and the coordination of multiple elements to create a single artistic statement. A great design will play off of the artwork’s color spectrum, textural qualities and emotional statement and will serve to embellish and re-enforce the artwork. Ultimately, the framing and the artwork will blend together into a single visual experience that is greater than the combination of the elements.
So, how does a great designer approach designing a framing for a piece of artwork? First, he must analyze the artist’s pallet and the composition of the artwork. By understanding how the artist used colors to establish perspective and lines to express emotion, the designer can choose elements to support those colors and lines. Next, a good designer will respond to the color energy and the textural feeling of the artwork to help choose the right frame. It all comes down to a perfect balance of elements. The style of frame, the right combination of colors and the right proportions of each.
Picture framing design takes years of experience to master and a unique combination of artistic sensibilities. Many inexperienced designers will resort to standard framing combinations and will use visualization software to sell the customer on a mediocre design. By creating a simulation of the completed design and distracting the customer’s attention away from the artwork and onto a computer monitor, they are able to make the design seem more impressive than it really is and move to closing the sale. Just remember this, visualization software does not a designer make.
I will admit, it is difficult and frustrating for customers to judge and appreciate what the finished picture will look like but that is what a great designer is for. You need to trust his years of experience and talents. The process of going through combinations and design options may take a while but, when the design is right, you just know it. There is a logical and artistic correctness to the design and you won’t need a software program to convince you of it.
With over 15 years of design experience and the largest selection of framing choices, you can rest assured that you will get the best design for your artwork at Valencia Art & Framing. Guaranteed!
For more information visit Peter Smith’s website at www.artnframing.com or call 661-799-9900.