For the past three decades, Braology has been providing women with perfectly fitted bras with one thing in mind, customer satisfaction. Sharon Dallas, the owner and operator, wants to ensure that each customer is given the precise fit so that they can feel good about bra shopping again. Originally named Naughty but Nice Lingerie, it was first a retail store front that sold lingerie. “Even though I love what I do things changed for me. I had a friend who was one of my most trusted friends and coworkers of nine years, who was going for her master’s degree and could no longer work in the store,” Sharon commented. This caused her to put in more hours. “It was a rough year for me, I was working 50-hour weeks and decided I could not keep going on like this, I wanted to work less,” she added. As the end of her lease was approaching, Sharron would find out she had more to offer to her clients with private appointments. “I was going to finish out the last year of the lease for Naughty but Nice, when the lease was finally up it was like a snowball effect for my business,” she stated. Braology has transformed into doing more with bras than lingerie because they saw a need for women to have something that is comfortable, fits perfectly and looks great!
The years that followed has made Braology an ideal service for women of all shapes and sizes. Combining personal experience with a unique skill set, Sharon provides something different for her clients and has sizing for the perfect fit down to a science! “My next chapter was to continue taking care of my clients by private appointment, I had never done anything like this and wasn’t sure how to go about connecting the service with the client,” she added. At first Sharon tried picking which days to work but found it difficult because her clients schedules varied greatly. “People wanted to pick other days than the ones I had set, I understand my clients lead busy lives with work, family and outside engagements, so I made changes again, and decided that it would be best for them to pretty much pick when I work, this has worked for all of us,” Sharon stated. “The women in the SCV have been more supportive than I could have ever asked for, I am grateful for all the Ladies that have become friends over the years and for their faith in me,” Sharon continued.
Sharon encourages her clients to take a look at themselves and decide if they like the way their usual bra fits and find answers to the questions most women should ask themselves: Is everything as it should be? Is everything lifted but not bulging out the top or falling out the bottom, no back-riding up, no wire poking and what color is it again? Is it all good or do you possibly need some help? Are you tired of spending money on styles that don’t look or feel good? This is where biology comes in with a wide selection of styles to include bras with or without the wire. With several brands on-hand she has everything you may want or need in a bra. Ranging in sizes from 28A to 46N Braology offers custom fits for maximum comfort.
Wishing all the mothers, sisters, daughters and grandmothers a very Happy mother’s Day 2021!!
For a private appointment, please give Braology a call and see why their 31 years of experience really helps you find the perfect fit! 661-755-2902