Business News

Be a Catalyst for Seeing and Acting on Opportunities

Be a Catalyst for Seeing and Acting on Opportunities

During the 1980’s I met Melvin Powers, the owner of Wilshire Publishing Company in the San Fernando Valley.  I always enjoy meeting people that are good people and use their minds in finding ways to benefit others.  He was also the author of several books of his own which he published.
Upon purchasing one of his books and talking with him, we agreed that I would come to his office and meet with him.  First of all, he is a very bright man.  Something became obvious to me. 

Cash Windfall or Tax Trap?

Cash Windfall or Tax Trap?

Picture this: You’re leaving your current employer to start a new job or pursue other interests and you’re about to receive a payout of the money in your retirement plan.  What will you do with it?  Keep the money invested and working full-time on your behalf in a tax-deferred retirement savings account or take the cash?

Why Family Law Mediation Beats Litigation

Why Family Law Mediation Beats Litigation

Hands down, in a family case, mediation beats litigation every time.  Why is that you ask?  Well I’m going to tell you.  First, mediation is much less expensive than litigation.  The parties generally split the cost of a mediator, who is employed by both parties for relatively short mediation sessions.  Those proceedings can last from a half-day, to a few days or so, depending upon the nature and complexity of the issues.  The entire process is much less adversarial.  It is conducted in an informal atmosphere rather than a cold courtroom and neither side needs a lawyer.  Mediation is also much faster than litigation.  You could be litigating for years in a family law case.  I have one family law case in litigation that has been pending since 1997.

The Law Allows Victims of Domestic Abuse to Apply for their Green Cards – Part Two

The Law Allows Victims of Domestic Abuse to Apply for their Green Cards – Part Two

A spouse who is self-petitioning under this law must show that he or she:  is the spouse of a citizen or green card holder of the United States; is an immediate relative; is living in the United States; has lived in the United States with the citizen or green card holder spouse; has been battered by, or been subjected to extreme cruelty during the marriage; or is the parent of a child who has been battered or subjected to extreme cruelty by the citizen or green card holder during the marriage; is a person of good moral character; deportation would work an extreme hardship to himself, herself, or his or her child; and married to the citizen or green card holder in good faith.  A battered child or parent can apply following the same basic requirements.

Microsoft Vista

Microsoft Vista

Part II – In last month’s issue, I referenced a number of concerns and challenges around migrating to Microsoft Vista.  I recommended that unless buying a new system, the best option is not to rush the upgrade to Vista.

Taming Your E-mail

Taming Your E-mail

Does the volume of your e-mail inundate you?  Do you dread opening your inbox because you’ll have 50 or even hundreds of messages since the last time you looked?  Is your system constantly filled to capacity with messages from people you don’t know?  In this era of instant messaging, text messaging and Web-based communication, e-mail remains a mainstay for most individuals and businesses alike. 

Getting the Competitive Advantage

Getting the Competitive Advantage

In business success or failure depends on how well you do against your competition.  I know, you are thinking you’re not in competition with others.  Your only job is to provide the customer with what they want.  But if that was your only job, then you would be opulently successful and probably not reading this now.  In reality you have two jobs: providing for the customer and doing better than your competition.  You are competing like it or not.  And just how do you compete?  You compete to win.  Your customer will only choose either you or one of your competitors.  Your job is to make sure the customer chooses you.

Divorce Decrees and IRAs

Divorce Decrees and IRAs

Approximately 50 percent of all marriages in the U.S. end in divorce.  Unfortunately, divorce decrees are not easy to deal with, especially when it comes to splitting up retirement assets.  Following these basic guidelines will help to ensure an efficient transfer of assets from one spouse to another.  Most firms require two documents when transferring assets: a Letter of Instruction and a proper Divorce Decree or Separation Agreement.

Are You Working for a Dinosaur?

Are You Working for a Dinosaur?

So is it time to transfer to a new industry?  Industries have cycles; emerging technologies with explosive growth evolve to competitive environments with many organizations vying for the same customers.  When an industry finally reaches maturity, there is not enough business to go around with too many hungry mouths fighting for a piece of an ever-shrinking pie.  That’s when you find yourself working for a dinosaur, not that your boss acts like T-Rex, but that your company and the entire industry, is ultimately going to become extinct.

Financial Management:Staying Out of Debt, Getting Out of Debt and Savings

Financial Management:Staying Out of Debt, Getting Out of Debt and Savings

Helping individuals and businesses manage their debt is one of the most challenging and rewarding aspects of my profession.  The first question I ask is “What is your monthly budget?”  Most of the time, I get a blank stare in response.  Having a budget for our personal and business expenses is the first step to financial freedom.

Gaining Confidence As You Progress

Gaining Confidence As You Progress

Over the years, I have developed relationships with some very capable people in the business world.  From each of these people there is something to learn.  One of these people, a very capable woman, who has achieved some very high level things in the business world, shared something with me.  In a conversation several years ago, she said that each time she became involved in something, she was apprehensive about being able to do it.  To accomplish what needed to be done.

Cabling Your New Office? Category and Type Matter

Cabling Your New Office? Category and Type Matter

When it’s time for your company to relocate, you may be faced with the need to cable your new office for voice and data.  There are many options available with respect to type, category and configuration.  It’s important to know what your communication needs will be over the entire duration of time that you will be in the new space.
The most common cable categories available today are three, 5e and six.  Standards for each category are determined by the Telecommunications Industry Association (TIA) and the Electronic Industries Alliance (EIA) in TIA/EIA 568-B and are defined as follows:

Learn a Lesson From Former Taxman’s Troubles

Learn a Lesson From Former Taxman’s Troubles

Cheating on your taxes?  Maybe thinking about it?  Let the tale of former taxman Ronald C. Heidel be a lesson to you.  In the mid-’70s, Heidel went to work for the Internal Revenue Service.  He was the dreaded auditor, the G-man who showed up at your door with bad news: You’ve been audited.  But as it turned out, Heidel wasn’t the average auditor.

 

 

Categories

Archives

ADVERTISEMENTS

ADVERTISE WITH US

WHAT OUR CLIENTS ARE SAYING

Santa Clarita Flooring

I have customers every day who walk in with our ad and ask about our specials.  We track all of our advertising and marketing and The Magazine of Santa Clarita brings in 5 times as many clients.

Barry White
Santa Clarita Flooring

Green Thumb Garden Center

Green Thumb Garden Center has been advertising with the Magazine of Santa Clarita for more than 17 years.  The Magazine is the most cost effective way to get our message into the homes of 80,000  of our best customers.

Bryan Payne, Store Manager
Green Thumb Garden Center

Cosmetic Concept

I have been advertising with them every month from the time they started!  I see amazing results and I believe our ad is a lot of the reason we do as well as we do.

Cathy Isaacs
Cosmetic Concepts

Beyond Harmony Med Spa

We’ve been advertising with The Magazine every month since we opened. It is the most widely distributed and read publication in our valley and a “go to” for information about everything Santa Clarita.

Rosemary Murphy
Beyond Harmony Med Spa

Clarice’s Cake & Candy Supplies

As one of your original advertisers I was so excited when The Magazine of Santa Clarita was first published. The Santa Clarita valley had a family magazine that covered so much and catered to families, activities and community events. It is so valuable to our community.

Nanci Olmos
Clarice’s Cake & Candy Supplies

Canyon Theatre Guild

Advertising in the Magazine works for us!

Patti Finley, Director of Youth Programs
Canyon Theatre Guild

Santa Clarita Soccer Center

I opened Santa Clarita Soccer Center in 1995 and have advertised my business every month since then in the Magazine of Santa Clarita.  We have maintained over 100 teams both youth and adults and I know that would not be possible without the exposure we have received from the best monthly magazine in the valley.

Scott Schauer
Santa Clarita Soccer Center

Results Fitness

We have been advertising in The Magazine of Santa Clarita since we opened 15 years ago, and we are so grateful to have such a fantastic local publication that has become the “go to” for everyone living in this area to stay in the know. Every month people find our business and connect with us because of The Magazine. Stephanie Kern-Hart has been our contact since the beginning; always accommodating and helpful. As a local business we thank you for what you offer to this community!

Results Fitness

The Goddess Within

My name is Michele Mosler owner of The Goddess Within, and I have advertised with The Magazine of Santa Clarita for 17 years.  During that time, Stephanie Kern-Hart my representative has always gone that extra mile for me, as well as helping me energize my business.  Our relationship is based on integrity and honesty, and has grown into a true friendship.  I am grateful for her and this publication.  The Magazine of Santa Clarita has been a wonderful place for me to express my voice and has truly helped my business expand.

Michele Mosler
The Goddess Within

Dynamic Interventions

We have been working with The Magazine of Santa Clarita for eight years, and they have been great partners in the success of our business!

Christopher C. Jones
Dynamic Interventions

FASTFRAME

We started advertising in The Magazine of Santa Clarita even before we opened our store six years ago.  When we first moved here 21 years ago, The Magazine of Santa Clarita was our “go to” resource for the area.  That’s why we knew it was the best place to advertise.

FASTFRAME

Henry Mayo Newhall Hospital Foundation

The Henry Mayo Newhall Hospital Foundation relies upon The Magazine of Santa Clarita to promote ongoing events and programs.  Their expert writers and photographers assure the promotion of our services and fundraising programs.   Our special partnership is important to our organization.

Henry Mayo Newhall Hospital Foundation

Dyer’s Garage Doors

We keep advertising in The Magazine of Santa Clarita because the quality of clients is rare among the best week of all the print media that we use. These people are committed to their community and believe in the people who work in this community. It translates to more dollars, better customer service, and we’ve been very happy with our service with Amy and The Magazine of Santa Clarita in general.  We also love Santa Clarita!

Dyer’s Garage Doors

McNamara Law Firm

We are proud to be a part of our community’s hometown magazine, The Magazine of Santa Clarita. As a Santa Clarita Elder Rights Attorney, we are thrilled to have a way to reach so many seniors and their families with important issues.

Jane M. McNamara, Attorney
McNamara Law Firm

Engine Dynamics

This is my 23rd year in business and The Magazine of Santa Clarita has been by my side since day one. I’ve tried other magazine ads over the years and nothing brings me more business than this company! My ad representative, Stephanie Kern-Hart, is the best, she takes care of everything for me where I  don’t have to worry about changes in my ad month to month, she does it all.  I strongly suggest you give them a try if you want to grow your client list.

Brian Clark, Owner
Engine Dynamics

Academy Swim Club

I have been advertising with The Magazine of Santa Clarita since its inception, over 25 years ago, and we continue to get referrals from The Magazine every month, which is very rare in print media these days.  Linda and Moe have worked with us since we were a fledgling swim school, and have responded well to our needs as a growing business in the Santa Clarita Valley. Thank you, Moe, Linda, Alex, and the rest of The Magazine staff, both past and present!

Nikki Miller
Academy Swim Club

No Bugs

Your staff - super professional and that they’re fun to work with. Vary patient and offer help when needed and return phone calls in a timely manor. Your magazine is so big and it really captures the attention of the home owners who read it. Your credibility and years of dedication to the residents of Awesome Town - 25 years! Homeowners are seeing the ads and calling No Bugs.

No Bugs

Town & Country Farm School

The Magazine of Santa Clarita is without a doubt an almanac for the citizens of our beautiful community and Town and Country Farm School’s first choice for advertising! We especially appreciate our magazine representative, Stephanie Kern-Hart who is always flexible with ad changes and advertising ideas for our business!

Dick and Diane Schlander
Town & Country Farm School

Comfort Keepers In-Home Care

In this, or any economy, you have to get the biggest bang for your advertising buck. In my tracking, The Magazine of Santa Clarita has always more than paid for itself throughout the years, Stephanie Kern Hart, my sales rep, is a joy to work with, and people consistently tell me they enjoy my monthly articles. So for me, it’s a no brainer to advertise with The Magazine of Santa Clarita.

Myles McNamara
Comfort Keepers In-Home Care

Director Stonefire Grill/ Rattlers BBQ

Long before I arrived at Stonefire and Rattler’s, the Hafizi family was a household name – respected, trusted and incredibly loyal partners to our businesses. They truly value the notion of community and work hard to bring people together in the Santa Clarita Valley. It’s always a pleasure to work with them, and they remain an integral part of our restaurants’ growth.

Justin Lopez, Marketing
Director Stonefire Grill/ Rattlers BBQ

Child & Family Center Foundation

The media exposure graciously donated to Child & Family Center over the years by Linda and Moe Hafizi through their wonderful magazine has ensured our ability to make a difference in the lives of kids and families here in the SCV.  From magazine covers to event sponsorship and participation to the very first élite Magazine Event, The Magazine of Santa Clarita has been our true partner in the quest for new supporters, and we are deeply grateful.

Lois Bauccio
Child & Family Center Foundation

Circle of Hope

We can’t thank The Magazine of Santa Clarita enough for keeping the Santa Clarita Valley informed about all of the great events in the SCV. Without your support Circle of Hope couldn’t do the work we do. Thank you for supporting all the SCV nonprofits. May we enjoy another 25 years of this wonderful magazine!

Circle of Hope

City of Santa Clarita

The Magazine exemplifies the Santa Clarita lifestyle and remains a trusted, comprehensive resource for residents to learn about programs and events in the community.

Ken Striplin, City Manager
City of Santa Clarita

Strategies For Success

There are many choices when it comes to media buys, and I believe that one should never put all of their eggs in one media basket. But I will tell you this, The Magazine of Santa Clarita has been a strong anchor and staple for many of my marketing and public relations clients. They also have a very talented ad representative, Valerie. She skillfully assists her clients in making wise and informed decisions. She is the best both from a personal and professional perspective. Moe and Linda, congratulations on your success. Wishing you many more years of success.

Stephanie Weiss, President
Strategies For Success Public Relations and Marketing

The Cat Doctor & Friends

As the owner of a busy veterinary practice, The Cat Doctor & Friends, I want our community cat lovers to know about us. I have found The Magazine of Santa Clarita to be the best way to accomplish this, by far.  I love the professional help with my ads, and the chance to write articles. Very cost effective, too, so our modest marketing budget goes further. Thank you for all your help!

Tracy McFarland, DVM, CVA
The Cat Doctor & Friends

Vibe Performing Arts

What a pleasure it has been advertising with a publication with integrity for 20 years. VIBE has truly made great friends with the Hafizi’s and their staff. Here’s to more GOOD VIBES and another 25 years.

Andrea Vibe
Vibe Performing Arts

SCV Family YMCA

The Magazine of Santa Clarita has been an amazing source of marketing for the YMCA. Not only do they provide commendable service to their merchants, but Moe, Linda and Alex truly care about this community and do their best to support so many different non-profits and businesses in Santa Clarita.

Sharlene Duzick
SCV Family YMCA

Valencia and Canyon Country Car Wash

We have been advertising with The Magazine of Santa Clarita for their 25 years of publishing. We have enjoyed both the personal and business relationship. We look forward to their 50th anniversary.

Jeffrey Paul
Valencia and Canyon Country Car Wash

DaCorsi Placencio, PC

I wanted to tell you how much I love The Magazine of Santa Clarita.  Every week, I meet people who tell me that they love my articles, divorce tips and recommendations.  This feedback tells me 2 things: (1) People are reading your publication and (2) my articles are, in fact, generating business for my firm. Not too many communities are lucky to have such a current, informative and creative publication.
I always look forward to receiving my copy of The Magazine and I feel lucky to have met you and Moe and Alex. I look forward to continuing to write for The Magazine!

Denise Placencio
DaCorsi Placencio, PC

ABOUT THE MAGAZINE

Santa Clarita Magazine has set a high standard for excellence in advertising for over 36 years. A family owned and operated business, Santa Clarita Magazine has grown with the Santa Clarita Valley since 1990 and become the #1 place to advertise locally.

SANTA CLARITA MAGAZINE

PO Box 801570
Valencia Ca 91380

For Advertising information
Call or Text:
1 (661) 294-4444

Santa Clarita Magazine